House of Hasko, a boutique mortgage brokerage in Toronto, wanted a digital presence that moved beyond the transactional, generic look of mortgage websites. The challenge was to create a bold yet approachable digital identity that built trust, communicated clarity, and instilled confidence in clients navigating complex financial decisions.
We crafted a cohesive digital experience that merged brutalist structure with minimalist finesse. The design language centered on strong geometric layouts, Inter typography and a muted color palette elevated by deep reds and golds, symbolizing strength, ambition, and trust. To balance the boldness, we incorporated subtle noise textures that added warmth and depth.
Every interaction was designed with intent: intuitive mortgage navigation, clear service pathways, and strong CTAs guiding clients toward agent connection.
Brand Discovery: Conducted workshops to uncover House of Hasko’s core values and how clients emotionally approach mortgage decisions.
Market & Competitor Research: Analyzed traditional brokerage websites to identify gaps and opportunities for differentiation.
Visual Identity Development: Built a design system of geometric layouts, refined typography, and bold accent colors balanced with subtle textures.
User Journey Mapping: Designed clear navigation flows to simplify mortgage exploration and reduce decision fatigue.
Content Hierarchy: Structured information to emphasize trust, clarity, and the brokerage’s unique service model.
Responsive Design: Created a seamless experience across desktop, tablet, and mobile, ensuring accessibility at every touchpoint.
Conversion Optimization: Placed CTAs and contact touchpoints strategically to encourage client engagement without overwhelming.
Iterative Refinement: Collaborated closely with the client to refine UI details and ensure alignment with brand narrative.
