Shipara had the credibility, expertise, and legacy - but lacked a cohesive identity to communicate it. In a competitive financial landscape, the brand needed to project trust, sophistication, and innovation all at once. The challenge was to unify Shipara’s multi-generational values with a modern visual language that could speak to diverse audiences: investors seeking confidence, partners seeking collaboration, and employees seeking purpose.
We designed a brand identity that balanced heritage with modernity, positioning Shipara as both a trusted legacy player and a forward-looking investment office.
Logo: A sleek mark with branching visuals symbolizing growth, collaboration, and family roots.
Color Palette: Dark blue for stability and trust, paired with gold for sophistication and prestige.
Typography: Geist typeface, clean, modern, and versatile across digital and print.
Tone of Voice: Confident yet approachable, reflecting Shipara’s ethos of integrity, vision, and impact.
Brand Guidelines: A comprehensive system covering logo usage, patterns, and multi-channel application.
Our work unfolded across five phases:
Research & Strategy: Analyzed market positioning and clarified Shipara’s values-driven narrative.
Visual Identity Design: Crafted logo, color palette, and typography to embody trust and sophistication.
Brand System Creation: Built detailed usage guidelines ensuring consistency across mediums.
Tone of Voice Development: Defined a voice that was professional, human, and aligned with legacy values.
Mock-Ups & Delivery: Delivered branded applications across digital and print, showcasing Shipara as future-ready.
Results
Shipara emerged with a cohesive, timeless identity that honors its family legacy while signaling innovation. The brand now communicates expertise and trust, standing out in India’s competitive investment landscape.
