Operating in a highly competitive VC landscape, Capital Pool needed a brand identity that could balance professional authority with accessibility. The challenge was multi-dimensional: appeal to institutional investors, inspire trust among founders, and resonate with global partners - all while maintaining a unified, credible voice.
Our BN Atom team developed a brand system that embodied trust, clarity, and adaptability.
Logo: A bespoke mark reflecting authority, precision, and versatility.
Identity System: A cohesive visual language designed to communicate consistency across all touchpoints.
Brand Manual: Actionable guidelines covering digital, print, and internal communications to ensure long-term alignment.
Voice & Tone: A professional yet approachable brand voice that instilled confidence without rigidity.
Our streamlined process unfolded across four key phases:
Research & Strategy: Conducted market and stakeholder analysis to define Capital Pool’s voice, tone and positioning.
Visual Identity Design: Developed logo, typography, and color palette reflecting authority, inclusivity and adaptability.
Brand System Creation: Built detailed guidelines to safeguard consistency across mediums.
Mock-Ups & Delivery: Produced real-world applications for digital, print, and investor materials, ensuring a seamless rollout.
Results
Capital Pool emerged with a powerful and adaptable identity that positions it as a trusted Pan-Asia investment fund. The new system built clarity, enhanced stakeholder confidence, and provided a future-ready platform for long-term brand growth.
