The Indian premium spirits market is crowded and growing rapidly, with new homegrown brands entering every year. Lucid Vodka needed a distinct identity that could rise above the noise, connect with discerning consumers and establish itself as a category leader - not just another vodka brand.
BN Atom developed a strategic, disruptive brand system that reinforced Lucid Vodka’s avant-garde positioning:
Visual Identity: A holographic-inspired design paired with bold typography for instant shelf recall.
Brand Voice: Assertive, liberating, and unconventional - matching the values of trend-forward consumers.
Brand Guidelines: Comprehensive manuals to ensure consistency across digital, packaging, and retail touchpoints.
Positioning: Lucid Vodka became a progressive, category-defining spirit that challenges norms while maintaining premium credibility.
Our approach unfolded in five phases:
Research & Strategy: Analyzed the competitive landscape and defined brand voice and positioning.
Visual Identity Design: Crafted logo, typography, and a color palette that embodies boldness and sophistication.
Brand System Creation: Developed usage guidelines to maintain consistency and impact.
Tone of Voice Development: Established an edgy, disruptive, and memorable communication style.
Mock-Ups & Delivery: Created real-world applications for packaging, signage, and digital assets.
Results
Lucid Vodka now commands attention as a premium, disruptive, and forward-thinking spirit, elevating its presence on shelves and in consumers’ minds, and setting new benchmarks in India’s alco-bev industry.
